Yarona FM Pledges P500, 000 worth of Advertising to COVID19
Yarona FM has pledged P500, 000 worth of advertising to the government towards the COVID19 relief efforts.
This will afford government to run messages on COVID19 in the radio station worth the amount pledged, as it continues with its efforts to reduce the burden caused by the novel coronavirus.
The pledge is part of the radio station’s six months Stop Corona Campaign, which kick-started at the beginning of this month, aimed at supporting government’s efforts.
Interim Station Manager, Percy Raditladi said radio stations serve the role of ensuring that Batswana are protected and well informed. “We have to ensure that we are on air purely to ensure that Batswana are given information and are protected, that is why we are insisting that the top of our airtime must be given, to where we can, to COVID19,” he said.
Yarona FM has furthermore, taken a step to increase the local music quota to 50 percent. The station took this measure to ensure that artists earn better royalties, as currently, there is nothing else they can do to enhance their sources of income due to the ongoing lockdown.
Raditladi continued; “We have also increased our listenership for musicians to ensure that their music is played more than the way it has been instructed by the BOCRA license.”