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African Arts, Media, Business And Government Define New Narrative for Africa At Africa no Filter 202

Updated: Mar 30


Africa No Filter, a multi-partner collaborative seeking to amplify African voices brought together luminaries in the arts, business, media and government to define a new narrative at a landmark summit in Johannesburg.

The summit was opened by humanitarian Graca Machel, who gave an impassioned address to delegates from across the African diaspora. She commented: “We are not going to change the narrative; we are going to define the narrative. We must go back to African sources and use it to define our narrative to the world.”

Africa No Filter is a new age movement that seeks to shatter stereotypes of how Africans are perceived by the world today. It has been met with enthusiastic interest from business leaders, funders, media innovators and storytellers including highly distinguished journalist Redi Thlabi, comedian Lihle Msimang, CNN African Voices host Arit Okpo, comedic personality Donavan Goliath, poet Lebohang Masango and Beasts of No Nation author as well as Africa Centre CEO Uzodinmna Iweala.

The initiative collaborates with fellows from across the African diaspora who are shattering the stereotypes of how the world perceives Africa today. These include filmmaker Nicole Amarteifio (Ghana), artist Phoebe Boswell (Kenya) and artist/illustrator O’plérou Grebet writer Maïmouna Jallow (Kenya), architectural photographer Mutua Matheka (Kenya), journalist Selly Thiam (Senegal), novelist Adaobi Trica Nwaubani (Nigeria) and choreographic artists Selma and Sofiane Ouissi (Tunisia).

The fellows engaged in dynamic panel discussions covering subjects including Decoloniality, the true cost of a detrimental narrative and Being the Heroes of our own stories. Delegates then got to experience the work of the fellows in at an experiential pop-up gallery that featured visual and sonic exhibits.

“There’s no destination to this movement. We are talking about certain narratives now but, hopefully, 10 years from now we will be talking about different things because we will have made progress and we will have grown as Africans. I hope future generations won’t have to worry about changing the African story but can focus on building an Africa of the future,” said Africa No Filter’s Mutua Matheka.


(Bizcom.)


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